Unveiling the Sweet Deception: Navigating the Hidden Dangers of Sugar


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In his pioneering book Pure White and Deadly, John Yudkin opened the way for the scientific community on the danger of over-use of sugar by the food industry.

In 1972, amidst the scientific community’s scepticism and the food industry’s dismissal, British scientist John Yudkin sounded the alarm on the detrimental effects of sugar on our health. Regrettably, his warnings were in large ignored, setting the stage for a health crisis that continues to escalate today.

Fast forward to the present, and the consequences of our sugar-laden diets are undeniable. One in four adults in the UK grapples with overweight issues, while a global epidemic sees six-month-olds battling obesity. The startling truth? Sugar consumption has tripled since the aftermath of the Second World War.


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In a compelling narrative that bridges the scientific and the everyday, Professor Yudkin delves into the intricacies of sugar—from the nuanced differences between brown and white sugar to its surreptitious presence in our daily foods. Unpacking the layers with accessible language and an array of scientific evidence, Yudkin’s exploration reveals the pervasive impact sugar has on our well-being.

This timeless exposé has been brought up to date by childhood obesity expert Dr. Robert Lustig MD, adding contemporary insights to Yudkin’s classic work. Together, they unveil how sugar stealthily infiltrates our diets and wreaks havoc on our health.

Whether you are invested in your own well-being, concerned about your children’s health, or passionate about the broader health of our modern society, this essential read shed light on the covert dangers of sugar, offering a compass for navigating a sweeter, healthier future.



YouTube Video – Refined Sugar – Pure, White & Deadly | The Most Descrutive Substance In Our Diets
College of Naturopathic Medicine

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